![]() There’s also a monorail that takes players on a tour of the virtual world, giving them a bird’s eye view of everything. A timer for the next drop is at the top of the screen. The central hub is also where a blimp will drop down prizes. Players get a Walmart bucket hat when they first arrive. There are currently four sections/branches that are blank and have signs that say “Coming Soon!” Walmart told TechCrunch that the sections are called “isles” and one will launch in November with two others scheduled to launch in early 2023.Īt the central hub, players can visit the Hub Store to redeem tokens for “verch” or virtual merchandise, such as apparel, accessories and electronics like Skullcandy headphones and a selfie ring light. The island is shaped like the Walmart logo with a circle-shaped center and six branches with different themes and activities. Starting with Walmart Land, Roblox players will enter a colorful amusement park with a Walmart-themed Ferris wheel, slides, beaches and more. “I think that Walmart showing up in this way is just another example of how we’re thinking about what’s next, how we’re reimagining unique, innovative ways to engage with our customers,” White added. However, major retailer Walmart appears to be making the biggest effort with Roblox. Other retailers on Roblox include Nike with “ Nikeland,” American Eagle Outfitters and Ralph Lauren. ![]() We are excited to be one of the first major retailers to do this.” William White, chief marketing officer of Walmart U.S., said in a statement, “This is another step of reaching our customers in unexpected ways and in the places where they’re spending their time. Walmart has tried other virtual tech before, such as its new AI-powered virtual try-on technology. This marks the retail store’s first time trying virtual worlds as it continues experimenting with new ways to reach the next generation of shoppers, Generation Alpha and Gen Z. ![]() Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “ Walmart Land” and “ Universe of Play.” The virtual worlds are aimed at younger Walmart customers and let Roblox players collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend live concerts, win fashion competitions and more.
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